FRANCHISE PARTNERSHIP AUSTRIA
Open your
VR centre
Bring the PlayVR experience to your city. A proven concept from Vienna — with site analysis, training, technical support and marketing from day one.
150m²
Reference site Vienna
11
200+
5,0★
VR machines
game titles
Google rating
"Our vision for PlayVR is simple: deliver the best VR experience every day, and give partners a brand they can grow with proudly."
Barbara Ollinger
Founder
Reza Ebrahimi
CTO
PARTNER, DIE UNS BEREITS VERTRAUEN
WHY LOCATION-BASED VR WORKS NOW
People want experiences they can't get at home. Four forces driving this market.
GLOBAL FORECAST (2031)
11 MRD. $
The global LBE VR market is projected to grow roughly fivefold over the next seven years.
Mordor Intelligence 2024
CAGR
31,2%
Versus 3.5% in retail.
CORPORATE BUDGETS
+25%
Annual growth in gamified team-building spend.
REGIONAL FOCUS
Europe +29%
The fastest-growing region for immersive leisure.
ANCHOR EFFECT: DWELL TIME
Entertainment anchors keep visitors in a centre three times longer.
180 Min.
45 Min.
Standard retail
VR Anchor
Cushman & Wakefield
FOOTFALL
+30%
More traffic from interactive entertainment.
CROSS-SHOPPING
2,5x
Higher chance of on-site dining.
CONSUMER PRIORITY
Leisure and activities are now the top reason for mall visits in Europe — ahead of fashion.
THREE GENERATIONS, ONE VENUE
FROM AGE 4
GEN Z
MILLENNIALS
60+
One of the few entertainment models that appeals to children, teens and adults at once — which is what fills a venue across the whole day.
EXPERIENCE VS. PRODUCT
65%
Der Gen Z investiert lieber in Erlebnisse als in Dinge.
SPENDING POWER 2030
+135%
Projected Gen Z income growth.
GROUP DYNAMICS
85%
Of revenue comes from group bookings: families, teams, birthdays. That's exactly what our token model is built for.
SpringboardVR
RETURN RATE
60%
Return within six months when new content lands.
MULTIPLAYER
8/10
Visitors prefer social play over solo games.
YOU BRING THE LOCATION. WE BRING THE REST.
Site & setup
From site analysis to local legal requirements — we guide every step of opening.
Training for you and your team
Hardware operation, guest care and safety protocols — taught in full before you open.
Technical support
Our team keeps your simulators running so you can focus on guests.
Marketing & brand
Campaign templates, social assets and proven strategies that bring visitors through the door.
REVENUE MODEL
FOUR REVENUE STREAMS, ONE VENUE
No single stream carries the venue. That's what keeps it earning outside peak hours.
B2C
Tokens & gift cards
Prepaid packs that earn upfront and bring guests back.
Prepaid
Cashflow
B2B
Groups & education
Birthdays, school trips, corporate events — predictable and higher spend per head.
Events
Teambuilding
UPSELLING
Premium upgrades
Longer sessions and premium machines for a surcharge.
Add-ons
Marge
RETAIL
Merch & Brand
Branded goods that lift revenue per visit.
Merch
Brand
IS PLAYVR RIGHT FOR YOU?
Being upfront saves us both time. Here's what a good fit looks like.
A GOOD FIT IF YOU …
✔ have a high-footfall location in mind — a mall, city centre or leisure park
✔ have capital for equipment and the ramp-up phase
✔ want to work in the business or lead a team
✔ enjoy hosting and working with family audiences
PROBABLY NOT IF YOU …
- want a purely passive investment with no involvement
- expect a return within a few months
- want to change the brand and operating model freely
THE PATH TO OPENING
THREE STEPS TO YOUR OWN VR CENTRE
01
ENQUIRY
Fill in a short form. Then an open conversation where we go through location, budget and expectations together.
about 5 minutes
02
PLANNING
Site review, financials, equipment and a training plan. You end up with a concept you could take to a bank.
several weeks
OPENING
03
Build-out, team training and an opening campaign. Our support stays with you long after.
and ongoing after
PlayVR Bot
Online
The User Question
Hi, and welcome to PlayVR! How can I help you today?